Multicultural Marketing Research
Research across cultures including Hispanic, Latino, Portuguese, and Asian cultures
http://www.korzenny.com/
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... Welcome to the Website of Drs. Felipe and Betty Ann Korzenny
The book by these two authors Hispanic Marketing A Cultural Perspective published by Butterworth HeinemannElsevier was selected as a top six finalist for the Berry Book Prize of the American Marketing Association for best 2006 book in marketing.
Felipe Korzenny, Ph.D., founded Hispanic amp; Asian Marketing Communication Research in 1984 to help Fortune 1000 companies open doors to culturally diverse m...
The book by these two authors Hispanic Marketing A Cultural Perspective published by Butterworth HeinemannElsevier was selected as a top six finalist for the Berry Book Prize of the American Marketing Association for best 2006 book in marketing.
Felipe Korzenny, Ph.D., founded Hispanic amp; Asian Marketing Communication Research in 1984 to help Fortune 1000 companies open doors to culturally diverse m...