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Wabash & Lake, LLC

A marketing communications company that drives sales using digital evangelism

Excerpt:
... Books Creating Customer Evangelists How Loyal Customers Become a Volunteer Sales Force
When customers are truly thrilled about their experience with your product or service, they can become outspoken quot;evangelistsquot; for your company. This group of satisfied believers can be converted into a potent marketing force to grow your universe of customers.
Authors Ben McConnell and Jackie Huba explain how to convert already loyal customers into influential and en...


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